Design+Principles

Design Principles In Photography Sept. 22, 2011 ﻿ Nicole Liu

//1. Depth//

__//Explanation:// __ Photos with this kind of design principle draw viewers into the photograph because they want to find out the things beyond they can see.

__//a. How the picture makes you feel //__ a. The picture makes me feel lonely and sad because of the black and white background, and the back of the man.

__//b. The composition-how is the picture balanced //__ b. The picture is balanced with the leading lines: the railways, the body of the train, the road, and the edge of the top of the station. __//c. The lighting- what kind and where it is coming from //__ c. It is a side lighting which coming from top right. __//d. Use of texture //__ d. It is soft and smooth. __//e. The focus of the photo //__ e. The focus of the photo is the lonely person and the curve railways. __//f. The background //__ <span style="display: block; font-family: verdana,geneva,sans-serif; font-size: 130%; text-align: left; vertical-align: sub;">f. The background is the sky and the building at the back.

__<span style="font-family: arial,helvetica,sans-serif; font-size: 13px; line-height: 19px; vertical-align: sub;">//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">g. What is the photo about? // __ <span style="display: block; font-family: verdana,geneva,sans-serif; font-size: 130%; text-align: left; vertical-align: sub;">g. This photo is about friends or family are going leave, and the person becomes lonely.

<span style="font-family: Georgia,serif; font-size: 170%;">//2. Direction//

__ //<span style="font-family: Georgia,serif;">Explanation: // __ <span style="color: #000000; font-family: Verdana,Geneva,sans-serif; font-size: 17px; line-height: 0px; overflow-x: hidden; overflow-y: hidden;">This photo leads <span style="font-family: Verdana,Geneva,sans-serif; font-size: 120%;">viewers move around following a certain direction. This kind of photos also encourage motion because they have unique layer effect.

__//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">a. How the picture makes you feel //__ <span style="font-family: Verdana,Geneva,sans-serif; font-size: 130%;">a. This picture makes me feel happy, busy and hopeful.

<span style="font-family: arial,helvetica,sans-serif; font-size: 13px; line-height: 19px;">__//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">b. The composition-how is the picture balanced //__ <span style="font-family: Verdana,Geneva,sans-serif; font-size: 130%;">b. There are many layers of tea trees in the photo and all of them are full of green leaves.

<span style="font-family: arial,helvetica,sans-serif; font-size: 13px; line-height: 19px;">__//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">c. The lighting- what kind and where it is coming from //__ <span style="font-family: Verdana,Geneva,sans-serif; font-size: 130%;">c. It is sunny and the light is coming from the bottom left.

__//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">d. Use of texture //__ <span style="font-family: Verdana,Geneva,sans-serif; font-size: 130%;">d. The picture is rough and shining.

__//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">e. The focus of the photo //__ <span style="font-family: Verdana,Geneva,sans-serif; font-size: 130%;">e. This photo is focus on the man who is picking the tea leaves.

<span style="font-family: arial,helvetica,sans-serif;">__//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">f. The background //__ <span style="font-family: Verdana,Geneva,sans-serif; font-size: 130%;">f.The background is full of the tee trees.

<span style="font-family: arial,helvetica,sans-serif; font-size: 13px; line-height: 19px;">__//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">g. What is the photo about? //__ <span style="font-family: Verdana,Geneva,sans-serif; font-size: 130%;">g. In the harvest season, people are excited and happy. This photo is about a man is picking tee leaves in a large tee field.

<span style="font-family: Georgia,serif; font-size: 180%;">//3. Dynamic “S” Arrangement//

<span style="font-family: Verdana,Geneva,sans-serif; font-size: 130%;"> __ //<span style="font-family: Georgia,serif;">Explanation: // __ <span style="color: #000000; font-family: Verdana,Geneva,sans-serif; font-size: 17px;">﻿Photos with this kind of design principle makes people's eyes move around because we usually follow the"S" shape objects in the picture.

__//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">a. How the picture makes you feel //__ <span style="font-family: Verdana,Geneva,sans-serif; font-size: 130%;">a. <span style="font-family: Verdana,Geneva,sans-serif; font-size: 17px; line-height: 25px;">This picture makes me feel upset because it's gloomy; the environment is polluted.

__//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">b. The composition-how is the picture balanced //__ <span style="display: block; font-family: verdana,geneva,sans-serif; font-size: 130%; text-align: left; vertical-align: sub;">b. The river divides the picture; there are mountains and grassland in both sides of the picture.

__//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">c. The lighting- what kind and where it is coming from //__ <span style="display: block; font-family: verdana,geneva,sans-serif; font-size: 130%; text-align: left; vertical-align: sub;">c. The lighting is soft and coming from the left side of the picture in the back.

__//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">d. Use of texture //__ <span style="display: block; font-family: verdana,geneva,sans-serif; font-size: 130%; text-align: left; vertical-align: sub;">d. The picture is smooth and dirty. __//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">e. The focus of the photo //__ <span style="display: block; font-family: verdana,geneva,sans-serif; font-size: 130%; text-align: left; vertical-align: sub;">e. The focus on the photo is the dark, polluted grassland. __//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">f. The background //__ <span style="display: block; font-family: verdana,geneva,sans-serif; font-size: 130%; text-align: left; vertical-align: sub;">f. The background of the picture are the sky and the mountains. <span style="display: block; font-family: verdana,geneva,sans-serif; font-size: 130%; text-align: left; vertical-align: sub;"><span style="font-family: arial,helvetica,sans-serif; font-size: 13px; line-height: 19px;">//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">g. What is the photo about? // <span style="display: block; font-family: verdana,geneva,sans-serif; font-size: 130%; text-align: left; vertical-align: sub;">g. The environment is polluted. The river is never clean, the grassland is never green again. People should protect the earth! This photo is presenting a dirty, polluted world.

<span style="font-family: Georgia,serif; font-size: 170%;">//4. Color// <span style="font-family: Georgia,serif; font-size: 22px; line-height: 33px;">//Space//

<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">//__Explanation:__// <span style="color: #000000; font-family: verdana,geneva,sans-serif; font-size: 16px;">﻿The design principle of this photo is color space. This photo has a bright color contrast to emphasize the little warmth in the Arctic land.

__//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">a. How the picture makes you feel //__ <span style="font-family: Verdana,Geneva,sans-serif; font-size: 130%;">a. The picture makes me warm, hopeful and happy.

<span style="font-family: arial,helvetica,sans-serif; font-size: 13px; line-height: 19px;">__//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">b. The composition-how is the picture balanced //__ <span style="font-family: Verdana,Geneva,sans-serif; font-size: 130%;">b. There is a line at the back that divides the sky and the land, and both sides are in blue.

<span style="font-family: arial,helvetica,sans-serif; font-size: 13px; line-height: 19px;">__//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">c. The lighting- what kind and where it is coming from //__ <span style="font-family: Verdana,Geneva,sans-serif; font-size: 130%;">c. The lighting of this picture is tiny and dim; it is coming from the right.

__//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">d. Use of texture //__ <span style="font-family: Verdana,Geneva,sans-serif; font-size: 130%;">d. This is a soft and smooth picture.

<span style="font-family: arial,helvetica,sans-serif; font-size: 13px; line-height: 19px;">__//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">e. The focus of the photo //__ <span style="font-family: Verdana,Geneva,sans-serif; font-size: 130%;">e. This photo is focus on the igloo because it's the only bright object in the picture. __//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">f. The background //__ <span style="font-family: Verdana,Geneva,sans-serif; font-size: 130%;">f. The background of the picture is the navy blue sky.

__//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">g. What is the photo about? //__ <span style="font-family: Verdana,Geneva,sans-serif; font-size: 130%;">g. In the permanent cold Arctic land, there is still warmth. In a dark and cold evening, we can still find a soft light. There is warmth and light all round the world. This photo is about the small, warm, bright igloo on the Arctic land.

<span style="font-family: Georgia,serif; font-size: 22px;">//5. Planes and Depth Level//

//__<span style="font-family: Georgia,serif;">Explanation: __//  <span style="font-family: Georgia,serif;"> <span style="color: #000000; font-family: Verdana,Geneva,sans-serif; font-size: 17px; vertical-align: top;">Design principle "p  <span style="font-family: Verdana,Geneva,sans-serif; font-size: 17px; vertical-align: top;">lanes and Depth Level" strengthens the impact of the photo by using multiples planes and depth levels. It also enhances the 3D effect of the picture. __//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">a. How the picture makes you feel: //__ <span style="color: #000000; font-family: Verdana,Geneva,sans-serif; font-size: 17px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">This picture makes me feel hopeful, waiting for the sunrise and a new day in the early morning.

__//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">b. The composition-how is the picture balanced: //__ <span style="color: #000000; font-family: Verdana,Geneva,sans-serif; font-size: 17px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">The dock is balanced as it's symmetrical, and the reflection of the dock is also balanced. The water and the sky are balanced; they are both in grey and orange. __//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">c. The lighting- what kind and where it is coming from: //__ <span style="color: #000000; font-family: Verdana,Geneva,sans-serif; font-size: 17px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">The lighting is coming from the back of the photo, and the light is soft and dim. __//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">d. Use of texture: //__ <span style="color: #000000; font-family: Verdana,Geneva,sans-serif; font-size: 17px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">The texture of the center part of the picture is rough because of the dock covered by the snow. But the back of the picture is smooth because of the soft sunrise. __//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">e. The focus of the photo: //__ <span style="color: #000000; font-family: Verdana,Geneva,sans-serif; font-size: 17px;">The focus of this photo is on the dock with the snow. There's a contrast between the cold snow and the warm sunrise. __//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">f. The background: //__ <span style="color: #000000; font-family: Verdana,Geneva,sans-serif; font-size: 17px;"> The background of this picture are the mountains. __//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">g. What is the photo about? //__ <span style="color: #000000; font-family: Verdana,Geneva,sans-serif; font-size: 17px;">This photo is showing about a sunrise over a snowy dock in an early morning. The cold sharp snowy dock and the warm, soft sunrise become a contrast.

<span style="font-family: Georgia,serif; font-size: 22px;">//6. Element Relationships//

<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">//__Explanation:__// <span style="font-family: Verdana,Geneva,sans-serif; font-size: 17px;">The design principle of this photo is element relationship. The two strawberries interact together producing a harmonious effect. The placements of the two berries are in relations to one another, creating an elements interacting image.

__//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">a. How the picture makes you feel: //__ <span style="color: #000000; font-family: Verdana,Geneva,sans-serif; font-size: 17px;">This photo makes me feel fresh and clean in the water.

__//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">b. The composition-how is the picture balanced: //__ <span style="color: #000000; font-family: Verdana,Geneva,sans-serif; font-size: 17px;"> The picture is balanced with two strawberries interacting together, and the water is flowing around them.

__//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">c. The lighting- what kind and where it is coming from: //__ <span style="color: #000000; font-family: Verdana,Geneva,sans-serif; font-size: 17px;">The light of this picture is shining, coming from the right corner.

__//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">d. Use of texture: //__ <span style="color: #000000; font-family: Verdana,Geneva,sans-serif; font-size: 17px;">The texture of this picture is smooth because of the water.

__//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">e. The focus of the photo: //__ <span style="color: #000000; font-family: Verdana,Geneva,sans-serif; font-size: 17px;">The focus point of this photo is the strawberries, interacting in the center.

__//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">f. The background: //__ <span style="color: #000000; font-family: Verdana,Geneva,sans-serif; font-size: 17px;">The background of this image is the clean water.

__//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">g. What is the photo about? //__ <span style="color: #000000; font-family: Verdana,Geneva,sans-serif; font-size: 17px;">This picture is about two strawberries in a pool of water. The berries are fresh and delicious.

<span style="font-family: Georgia,serif; font-size: 170%;">//7. Diagonals//

//__<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">Explanation: __// <span style="font-family: Verdana,Geneva,sans-serif; font-size: 17px;">Photos has this "Diagonals" design principle leads viewer's eyes in and out of the image, and it also gives direction and motions to the viewers with the intersect diagonals.

__//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">a. How the picture makes you feel: //__ <span style="color: #000000; font-family: Verdana,Geneva,sans-serif; font-size: 17px;">This photo makes me feel the busy sidewalk in a realistic world.

__//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">b. The composition-how is the picture balanced: //__ <span style="color: #000000; font-family: Verdana,Geneva,sans-serif; font-size: 17px;">The picture is balanced with the diagonals in same direction, such as the pavement. There are some other straight lines intersect with the diagonals.

__//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">c. The lighting- what kind and where it is coming from: //__ <span style="color: #000000; font-family: Verdana,Geneva,sans-serif; font-size: 17px;">The light of this photo is soft, coming from the center top of the picture.

__//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">d. Use of texture: //__ <span style="color: #000000; font-family: Verdana,Geneva,sans-serif; font-size: 17px;">The texture of this photo is deep and rough because of the squares in the picture. __//<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">e. The focus of the photo: //__ <span style="color: #000000; font-family: Verdana,Geneva,sans-serif; font-size: 17px;">The focus of the picture is the red and white pavement and the busy people walking on it. The light is also concentrate in center of the pavement; the pavement has the most colorful contrast with the other objects in the photo.

<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">__//f. The background://__ <span style="color: #000000; font-family: Verdana,Geneva,sans-serif; font-size: 17px;">The background of this picture are the trees and the black road.

<span style="color: #000080; font-family: Georgia,serif; font-size: 18px;">__//g. What is the photo about?//__ <span style="color: #000000; font-family: Verdana,Geneva,sans-serif; font-size: 17px;">This photo is taken in a rainy day looking down from a high building. Although it's a wet rainy day, there till many people walking on the street. This photo is showing about the busy working people in the realistic world.